Elevating the Experience

Leading the design for Samsung Home Appliances’ new landing page focused on creating a seamless and intuitive user experience. A style guide for product photography was developed to ensure consistent, on-brand visuals that effectively highlight the products.

Additionally, a website design guide defined the landing page’s color palette, typography, and layout, providing clear direction for the design team. This work resulted in a cohesive and engaging online experience that reinforces Samsung’s brand identity and product innovation.