A New Identity, A New Language

Hana Bank underwent its first major identity redesign since 2007 to better reflect its evolving global presence, intelligent financial solutions, and commitment to a warm, customer-centric experience. Central to the new visual identity was a system of custom pictograms and graphics, designed to enhance clarity and accessibility across all brand communications.

These visual elements were implemented across a wide range of touchpoints—including passbooks, window signage, and motion graphics—creating a unified and engaging brand experience. The refreshed identity positioned Hana Bank as a forward-thinking institution, seamlessly bridging clarity of information with emotional connection.