Designing the Genesis of Genesis

Genesis of Genesis captures the essence of the design journey behind the Hyundai Genesis plant brochure, created for the newly renovated facility in Ulsan, Korea. Designed exclusively for VIP global guests, the brochure offers an in-depth introduction to the plant’s operations and design philosophy.

The brochure unfolds into a poster that functions both as a guided tour map and as a visual timeline of Hyundai’s flagship model line-ups, echoing the posters displayed throughout the plant. This thoughtful feature not only highlights the legacy of the Genesis brand but also serves as a meaningful keepsake, commemorating each guest’s visit.